Project Management, Art Direction, Design, Illustration
Large format printing and business signage is everywhere around us – directing us, attracting our attention, and influencing our decisions. Capitalizing on this form of communication announces your business to the world. From complex, fabricated signage to simple window decals, I have worked to showcase my clients brands in all mediums.
Cox Automotive have built a beautiful 4 story office building in Long Island New York and required vinyl cling wall graphics to indicate the floors and elevator positions. Additional signage and decals have been designed andinstalled in the building on a continuing basis.
Built between 1594 and 1610 on a plot of land (“burgage plot”) formerly owned by the Cistercian order. Rothe House is a museum in Kilkenny, Ireland. The long Garden needed signage to indicate locations, flora and fauna descriptions and general information to tourists and visitors.
A large vinyl cling graphic for the entrance to Vulture Festival.
Tír na nÓg Irish Bars and Grills have five locations, two in New York, and one each in Baltimore, Cherry Hill, New Jersey and Philadelphia. I have had the pleasure of designing all signage and marketing materials for all locations.
Large format interior wallpaper mural for Irish Sports bar in Philadelphia
The old Armory in Freeport, NY has been transformed into an athletic complex. We crafted all the exterior and interior signage, directionals and wall graphics as well as sponsor decals. This is an exciting new addition to the community.
This was a fun event promoting Showtime’s premier of the series “Black Monday” we took over the Nitehawk theater in Brooklyn and re-imagined the space into an eighty’s atmosphere with branded popcorn, graffiti walls, old CRT TV displays and large vertical window treatments. Sadly this we the last public event we worked on before the Covid crisis made such gatherings impossible. Let’s hope we get back to this kind of fun soon.
Focusing on the media company's lifestyle and wellness vertical with guest speakers and in-person events.
A well-constructed marketing advertising campaign can increase lead flow, multiply revenue, and spread brand awareness. We have overseen advertising for a large variety of clients. A selection of which are included here.
Playing off the night time sky to highlight the qualities of this very unique hotel.
Design Hunting is a New York Magazine publication highlighting home design and decoration. This simple ad echoes a flower motif to highlight there new digital presence.
Party like a rock star. Sleep like a baby. What’s to argue with?
Second iteration of ad with more photo-shopped babies.
Using a plush pillow to evoke a mountain dreamy landscape.
Double page spread advertorial for baileys in New York Magazine.
Using images and artwork from various properties of the hotel group to sell the image of the brand.
Using the unique rooms and architecture of this landmark New York Hotel to create an upscale and evocative visual.
A picture is worth a thousand words and a well designed infographic can be worth a bit more. I have had the pleasure of designing and illustrating a lot of infographics for various clients. Some of which are shown here.
Brochure design has always been a strong suit of mine. From simple and classy layouts to complex and graphic ones I have produced many effective pieces over the years. Having a good working relationship with numerous print vendors I can get the perfect product for the most competitive price.
To promote the final season of the popular show we created a custom die-cut folder/envelope to wrap around the latest issue of New York magazine. The wrapped magazine was delivered to every New York magazine subscriber in every residential doorman building in Manhattan.
Using the hotel’s 3 color palette to frame images of the luxurious penthouse in a minimalist design.
Catalog of paintings for nautical exhibition at gallery in New York.
Atmospheric imagery with clean type and icons for this cool Hotel.
Using the iconic tail fin of South African Airways to create an interesting brochure fold out die-cut.
Catalog of antique clocks for exhibition at gallery in New York.
Various Editorial and Advertorial examples of work I have completed for a variety of clients.
A six page tourism insert and full-page ad for the Southwest England Tourism Board that appeared in New York magazine.
Cheap Eats section redesigned and reformatted in smaller size for use as a subscription renewal enhancement.
Where to Eat section redesigned and reformatted with New Cover and in smaller size for use as a subscription renewal enhancement.
Coverwrap with celebrity participant photos and Joe Fresh fractional ad.
Examples of branding and logos I have designed for various interests in New York and elsewhere. Plus a breakout showing how some of the branding translates across platforms.
State of the art dentistry office, Professional rugby team, Comedy showcase with Vulture, Superfood Sauce Line, Logistics Company, Exhibition Space
Introduction letter, letterhead, business cards, folder and insert sheets for high-end dentistry company.
A collection of some of the hospitality logos I have designed.
Working with New York magazine I had the pleasure to create numerous homepage takeovers and digital ads and banners for a variety of clients from Beauty Companies to podcasts and Blockbuster TV shows
This was a fun project where we adapted the homepages of The Cut, Vulture and New York Magazine to transform into a Game of Thrones theme. Complete with altered photography, headline and body copy changes and flying ravens. This displayed for about 10 seconds and then the Final season launch trailer played. HBO were pleased.
A series of social ads to promote specific products featured on the Strategist
This homepage takeover for New York Magazine uses typefaces and articles from the Magazine at the time of the Wall Street crash to evoke the period in which the series was set.
Designed a framework and mechanism for New York’s Monthly email blast highlighting the latest from the brand.
The Ireland-U.S. Council is a transatlantic business organization between the island of Ireland and The United States. I have worked with them for more than 10 years. I produce their Annual Report, Invitations, programmes, event graphics and event multmedia.
Various illustrations for print and web done in Illustrator and Photoshop.
Using the magazine as the building material to showcase Design Hunting’s qualities
Cute holiday treatment showcasing New York Magazine’s The Strategist’s Holiday Top 100 Shopping List in a wrapping paper.
The Rothe House museum in Kilkenny has a large burgage lot and numerous garden features. This illustration graced the signage.
I have worked for agencies representing dozens of top international pharmaceutical brands. I have designed brochures, graphics and infographics, presentations, promotion pieces, digital assets, advertising campaigns, event graphics and press mechanicals for these clients.
I have created professional package design for pharmaceutical products, food & beverage, and cannabis. Good packaging design elevates your brand beyond your competitors.
CBD Nourishing skin cream product line design.
Design of logo and brand identity for Organic Pasta Sauces and Barbecue Sauces
Three different packages for three sausage types.
5 variations of gourmet sausage from Ireland with intricately diecut wraparound .
Two envelope packages for two varieties of Back Bacon
Package stickers for Oak Smoked Salmon
Gastro Resistant Tablets
Logo, bottle and case design for new spirit brand.
